Saturday, October 9, 2010

Report: Microsoft's In-Game Ad Unit Massive Shutting Down This Month

An online report suggests Microsoft's in-game advertising unit, Massive, will be shut down before the end of the month. Ad industry trade publication Adweek cites "sources close to the company" and "insiders at Microsoft" in reporting that Massive General Manager J.J. Richards has been seeking new employment with other unit members reportedly being reassigned throughout the company. The report suggests that Microsoft had been shopping around a Massive buyout in the past few months, reportedly ...

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