The organization behind the Ultimate Fighting Championship mixed martial arts league has filed a lawsuit against Ubisoft for a promotional phrase used on the back of the box for its recently released Kinect game Fighters Unleashed. UFC owner Zuffa LLC brought the federal suit in the U.S. District Court of Nevada over the phrase "Become the ULTIMATE FIGHTING weapon," on the back of the game's box. Zuffa alleges that the deliberate capitalization and bolding of ...
Sunday, December 12, 2010
Ubisoft Faces UFC Trademark Lawsuit Over Fighters Uncaged Marketing
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